Messex Industries understands that an increased amount of effort is being applied to event branding, because companies are faced with a constant battle to stay ahead of the competition. Instant mobile and online viral and socially engaging types of advertising have led corporations on the path to consider sponsoring large scale events as a viable means for brand promotion and product releases.
Event branding has never been as important as it is in today’s competitive market.
Corporate events involve a great deal of planning and the advertising and event branding that goes into them is far more in-depth than most people realize.
Long before the event’s design reaches the print process, it has already been subjected to our painstaking process of research and brainstorming from focus groups, marketing surveys, and other forms of analysis that event planners in collaboration with our expert development team use in order to determine what will be the most effective approach for engaging the brand’s target market. I do not believe that there is such thing as pure luck when it comes to event branding, it takes a great deal of hard work, numerous hours in meetings and a highly sophisticated team of creative minds to develop the entire event’s design concept.
This is the fuel that ignites our team’s creativity and the reason that we simply love what we do.
Once the overall concept is realized, the planning stage begins, and this is when I think the design truly begins to take on a life of its own.
If I can place importance on the one single aspect of what is needed for successful event branding, I would have to say that it is consistency and brand integrity. The event’s entire design concept must ensure that consumers will easily recognize the brand and that the message it is trying to send properly reflects a brand’s image. It would be brand suicide to contradict a product or brand in any way. This would lead to customer confusion and mistrust in the brand.
Reinforcing a brand’s loyalty and trust is the only real thing that event branding has to offer and once that is lost, the event will ultimately fail.
The most successful event planners and branding experts understand this and it is for this reason that they take measures to make certain that every aspect of the promotion is considered before proceeding.
Successfully advertising a brand is difficult enough to begin with, imagine how difficult it can be when the brand is creating an event to reach out to new markets with the same product or introduce a completely new product?
It does not matter if a brand has the number one product on the market, its needs to have the same level of consistency and integrity in its brand and every event that it intends to create goes through the entire process, because what worked for one event is not always guaranteed to work for another.
The true power of event branding becomes apparent when one begins to realize that it is completely brand centric.